Crisis, Image, Faith: Visual Identity and the Transformation of Islamic Branding in Hanan Attaqi’s Da’wah

Nadya Syahda Faradillah

doi:10.71039/istifham.v4i3.156

Authors

Nadya Syahda Faradillah Universitas Islam Negeri Sunan Ampel Surabaya, Jawa Timur, Indonesia

DOI:

https://doi.org/10.71039/istifham.v4i3.156

Keywords:

Digital Da’wah, Hanan Attaqi, Islamic Branding, Semiotic Analysis, Visual Identity

Abstract

This study explores the transformation of Islamic branding through the implementation of visual identity in digital da’wah practices, focusing on Hanan Attaqi as a representation of urban youth preachers. The evolution of social media has shifted the da’wah landscape from conventional communication to interactive, aesthetics-based visual communication. Visual identity functions not merely as a supporting element but as a primary strategy for constructing a brand image, establishing emotional resonance, and fostering the legitimacy of religious messages among the younger generation. This research employs a qualitative approach, using semiotic analysis of visual content on Instagram. The findings indicate that the strategic use of visual elements, such as modern typography, minimalist color palettes, and casual fashion styles, significantly enhances audience engagement and strengthens the appeal of proselytization. These results align with previous research indicating that integrating visual and interactive elements into digital da’wah can improve comprehension and retention of the religious message. Furthermore, visualization in religious communication plays a crucial role in shaping collective identity and expanding the reach of da’wah within the digital sphere. Consequently, the transformation of Islamic branding through visual identity emerges as a vital strategy in responding to the dynamics of contemporary digital society.

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